Twinkle, Treat, Terror & Touchdowns
Fall is a season packed with excitement—from the spooky thrills of Halloween to the high-energy traditions of football season. Whether you're carving pumpkins or cheering on your favorite team, autumn brings people together through food, fun, and festive gatherings. Halloween, one of the most iconic fall celebrations, traces its roots back over 2,000 years to the ancient Celtic festival of Samhain, celebrated on October 31st. The Celts, who lived in what is now Ireland, the UK, and northern France, believed that on this night, the boundary between the living and the dead blurred, allowing spirits to roam the earth. People lit bonfires and wore costumes to ward off these spirits. Over time, as Christianity spread, Samhain evolved into All Hallows’ Eve, the night before All Saints’ Day, eventually becoming the modern Halloween. By the 19th century, Irish and Scottish immigrants brought Halloween traditions to North America, where the holiday took on a more community-centered and secular character. As Halloween became more popular in the United States, themed foods became an essential part of the celebration. Early Halloween parties featured simple treats like popcorn balls, caramel apples, and homemade cookies. Over time, these evolved into a wide array of spooky and playful foods, such as cupcakes decorated like spiders, ghost-shaped cookies, and "witches' brew" punch. Candy also became central to the holiday, especially after the rise of trick-or-treating in the mid-20th century. Today, Halloween-themed food includes both homemade creations and mass-produced treats, all designed to be festive, fun, and a little frightful. During the fall, football season also kicks into high gear, bringing friends and families together for tailgates, watch parties, and game-day snacks. Whether it's Halloween night or a Sunday afternoon kickoff, food takes center stage—making it a key opportunity for creativity and celebration. Whether it's Halloween or other seasonal festivities, food plays a central role in bringing people together during autumn. For bakeries, confectioners, and snack companies looking to stand out during the fall season, EdiSparklz® edible glitter offers a simple and eye-catching way to elevate treats. Available in a variety of vibrant colors and fun seasonal shapes—like ghosts, bats, moons, and stars—EdiSparklz® make it easy to add sparkle and personality to cupcakes, snacks, candies, and more. With endless creative possibilities, they're the perfect finishing touch to help your fall offerings shimmer and shine—no matter the occasion.
Seasonal Sparkle Through Time
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A Journey from Halloween’s History to Football’s Favorite Treats
A Seasonal Lookbook of Fall & Halloween Inspired Eats
Witch Blend Flakes Whether you're baking zombie brownies or showing football spirit, edible glitter flakes add versatile pops of color designed to grab attention and make your treats stand out.
Brownies of the Living Dead These fudgy, frightfully delicious brownies are crawling with creepy charm! Topped with mauve, green and black glitter, they’re the ultimate undead treat for your Halloween bash. Perfect for ghouls of all ages, these brownies are so good… they just might come back to life.
We invite you to explore our Halloween and Fall-inspired lookbook, showcasing a vibrant collection of seasonal concepts featuring EdiSparklz® edible glitter. With limitless ways to get creative, EdiSparklz® bring a dazzling twist that helps your fall and Halloween treats stand out with sparkle and seasonal charm.
Fourth and Fudge Brownies Celebrate game day with rich chocolate fudge brownies topped with green, mauve, and black glitter—sweetly representing both teams in the Super Bowl. A festive treat for fans on either side!
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Monstrous Morsels & Enchanted Eats Halloween Treats from Another Realm
Halloween offers a unique opportunity to indulge in imaginative and fantastical flavors and visuals, transforming traditional treats into whimsical, eye-catching culinary experiences.
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Witches Brew Cereal
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Green Flakes
Cauldron Cakes Cauldron Cakes are no ordinary snacks — these magical treats burst with unexpected flavors and enchanting specks of color. Each cake has a rich chocolate shell and a molten center filled with a surprising flavor—like spiced pumpkin, gruesome guava, or fizzy berry—making every bite a magical delight. Crack one open to reveal vibrant colors like amethyst or emerald, making them as eye-catching as they are tasty. A perfect snack for any enchanted moment!
Black Magic Almonds Indulge in a spellbinding snack with dark chocolate-covered almonds infused with bold espresso flavor and dusted with delicate, star-shaped glitter. Each bite delivers a rich crunch and a smooth espresso kick, while the shimmering celestial sparkle adds a touch of stardust magic. Perfect for midnight cravings or enchanting gatherings.
Color Changing Witches' Brew Cereal Witches’ Brew Cereal isn’t just breakfast—it’s an enchanting color-changing adventure. The blue and red edible glitter flakes dissolve in milk to create a swirling, vibrant purple potion right in your bowl. It's a deliciously eerie treat that's as fun to watch as it is to eat!
The Haunted Half Dozen Sink your fangs into spooky-season magic with frightfully festive Halloween donuts! Dazzling with red, orange, and black edible glitter flakes—and topped with twinkling stars, ghostly shapes, and bat-shaped sparkle—each bite is a hauntingly delicious Halloween treat.
Younger consumers—especially Gen Z and Millennials—are driving this trend, with 1 in 3 in the U.S. and Canada actively seeking new and unique food and beverage experiences.1 Half of Gen Z reported trying more flavors in the past year alone.2 This growing appetite for bold, unexpected tastes and striking, playful appearances reflects a cultural shift where food is seen as a canvas for creativity and self-expression. Social media platforms like TikTok and Instagram amplify this movement, encouraging experimentation and sharing of visually stunning and flavor-forward creations. EdiSparklz® Edible Glitter makes it easy to bring these ideas to life, offering a dazzling variety of shapes and colors where the only limit is your imagination.
As Halloween nears, dive into the spirit of the season with imaginative flavors and spellbinding looks that spark play and enchantment. Discover our fantastical, otherworldly Halloween concepts—and see just how magical a touch of glitter can be.
Silver Stars
Red & Blue Flakes
Midnight Frosted
Poison Apple
Vampire's Delight
Pretty Scary
Classic Halloween
Dark Citrus Spell
Drift into the delicious void with our Midnight Frosted donut — cloaked in rich dark chocolate and twinkling with starry glitter for a cosmic bite of indulgence.
Tempt your taste buds with the Poison Apple donut — tart green apple frosting, a shimmer of red glitter flakes, and a wicked crunch of chopped peanuts make this bite dangerously delicious.
Pretty Scary donut pairs sweet pink frosting and dark chocolate drizzzle with ghostly glitter for a hauntingly cute treat that’s more boo-tiful than boo!
A wickedly good jelly donut oozing with tart cherry filling and topped with dark cocoa colored bat glitter for a fang-tastic finish.
Topped with creamy white frosting and a festive sprinkle of orange and black glitter flakes for a timeless sweet that’s all treat, no trick.
Coated in rich orange chocolate frosting and dazzling orange glitter flakes for a treat that’s as vibrant as it is delicious.
With EdiSparklz’s® wide variety of shapes and colors, creating whimsical Halloween products has never been easier. Continue to the next section to see how EdiSparklz® can transform your classic creations into seasonal sensations that truly shine—explore more in the next section.
1. Innova Flavor Survey 2023 (average of US & Canada) 2. Berry, Donna. “Collaborative innovation fueling flavor trends”. Food Business News. 09/03/2024. https://www.foodbusinessnews.net/articles/26726-collaborative-innovation-fueling-flavor-trends
Haunted Classics Old Favorites with a Spooky Spin
In fact, 44% of consumers in the U.S. and Canada say traditional or nostalgic flavors most influence their food and beverage choices.3 From updated takes on caramel apples to reimagined themed treats, these familiar yet refreshed flavors satisfy cravings for the past while offering something new. Launches of food and beverages featuring “nostalgia” flavors have grown by 19%,4 reflecting a strong consumer desire to reconnect with the tastes of their youth—especially during the cozy, memory-filled season of Halloween.
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EdiSparklz® edible flakes and shapes add a playful, eye-catching touch to classic treats—giving them a fresh, festive look while keeping the flavors your customers know and love. They’re an easy way to create fun, seasonal offerings without altering your base product’s color or taste.
Halloween-themed food is tapping into the power of nostalgia, blending beloved childhood flavors with a modern twist to create treats that are both comforting and exciting.
Bloodberry Bliss Pastry Sink your teeth into this Halloween pastry treat, filled with rich, blood-red berry filling that’s both eerie and delicious. The top is sprinkled with shimmering bat-shaped glitter for a frightfully festive finish. It’s the perfect mix of spooky charm and sweet indulgence.
Kids Bar
Boo Bites Mini Bars Get ready for a ghostly good snack! These soft and chewy chocolate chip bars are packed with melty chocolate chips and topped with magical, edible ghost-shaped glitter that shimmers with Halloween fun. Perfect for lunchboxes, trick-or-treat parties, or a spooky snack on the go — it's a deliciously haunting treat kids will love to share (or keep for themselves)!
Edit packaging to be more generic, maybe Boo Bites. Move bar in front of packaging shadow and make a little larger
Wickedly Sweet Caramel Apple Kit Stir up some Halloween magic with our Wickedly Sweet Caramel Apple Kit! Each kit includes sticks, rich caramel dip, and a sparkling twist — edible glitter flakes in wicked colors of mauve, green, and black. Whether you're crafting treats for a spooky party or a cozy night in, these enchanted apples are the perfect mix of mischief and sweetness!
Pumpkin Prism Candy Bar Treat yourself to a hauntingly sweet bite with our Spook & Sparkle White Chocolate Bar! Creamy white chocolate meets a festive inclusion of orange and black edible glitter flakes, making every piece shimmer with Halloween spirit. Perfect for party favors, handing out as a dazzling trick-or-treat surprise, or a magical moment all to yourself!
Bats
Emoji Ghosts
Orange & Dark Cocoa Brown Flakes
Witch Blend Flakes
EdiSparklz® flakes and shapes let you add fun, playful flair to your products—no recipe changes needed. Navigate to the next page to see how they can also act as eye-catching flavor cues, perfect for showcasing the cozy fall tastes your customers love.
3. Innova Flavor Survey 2023 (average of US & Canada), 4. Innova Database, Nutrition Insight
The Herbal Harvest
Autumn-themed food is evolving to embrace more refined and seasonal flavor profiles, with fall-inspired floral, herb, and spice ingredients adding an elegant twist to traditional treats. Think cinnamon-infused caramel, lavender-spiced cupcakes, or chai-flavored candies that bring a cozy, aromatic depth to the harvest season. In the U.S. and Canada, food and beverage launches featuring floral flavors have grown by 4.9%, and 1 in 4 consumers report actively seeking out botanical tastes.5 These flavors not only align with autumn's sensory richness but also tap into a growing desire for unique, nature-inspired experiences.
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Cinnamon Whiskey Caramels Ignite your taste buds with our adult inspired Cinnamon Whiskey Caramels — a bold fusion of smooth, buttery caramel infused with a fiery kick of cinnamon whiskey. Each piece sparkles with a hint of red glitter flakes, giving a visual nod to the heat within. Sweet, spicy, and unapologetically daring, they're a treat that leaves a warm, lasting impression.
Lavender Cupcakes Embrace the cozy side of fall with our Lavender Cupcakes — delicately flavored with soothing lavender and topped with creamy frosting that shimmers with soft lavender-colored glitter flakes. These elegant treats blend floral charm with autumn warmth, offering a calming, fragrant twist on seasonal sweetness.
Thyme Cheddar Crackers Welcome autumn with a savory twist! Thyme Cheddar Crackers blend sharp aged cheddar with the earthy warmth of thyme for a rich, comforting flavor that’s perfect for crisp evenings and cozy gatherings. A subtle shimmer of green glitter flakes adds a whimsical touch — not just for looks, but as a playful cue to the herbaceous flavor within. Whether paired with soups, adorning cheese boards, or enjoyed solo, these crackers are the crunchy essence of fall in every bite.
Sugar Shack Crunch Start your morning with the comforting taste of fall! Our Maple Syrup Flavored Cereal delivers the rich, golden sweetness of real maple in every crunchy bite. Finished with a touch of orange glitter flakes, it adds a gentle shimmer that hints at the classic autumn flavor inside — sweet, nostalgic, and perfectly seasonal.
Chai Chewing Gum Spice up the season with our Fall-Inspired Chai Tea Chewing Gum — a cozy blend of cinnamon, cardamom, and cloves in every chew. Infused with the warm essence of chai, each piece sparkles with brown and orange glitter flakes, capturing the vibrant colors and flavors of autumn in one bold, flavorful bite.
Red Flakes
Lavender Flakes
Orange Flakes
Spells of Spice and Bloom
EdiSparklz® flakes serve as vibrant flavor cues, visually enhancing your product and setting the stage for the delicious taste to come. With a wide range of colors available, EdiSparklz® can be used across a variety of applications to add both impact and appeal.
The bold colors of EdiSparklz® flakes create vibrant visual cues that enhance the cozy, comforting flavors of the season. Proceed to the next page to discover how EdiSparklz® can bring sparkle, spirit, and excitement to your favorite game day treats.
5. Innova Flavor Survey 2023 (average of US & Canada),
3. Innova Flavor Survey 2023 (average of US & Canada),
Snack Stadium Game Day Eats That Score Big
Football has long been a staple of fall in North America, with roots tracing back to the late 19th century when college teams began formalizing the sport from earlier versions of rugby and soccer. By the early 20th century, football had become a popular autumn tradition, aligning perfectly with the crisp weather, changing leaves, and community gatherings. As the sport grew, so did the culture around it—including game day food. Football-themed food has become a central part of the experience, from tailgate classics like wings, chili, and nachos to seasonal favorites such as pumpkin-flavored snacks and hearty dips. These foods bring people together, turning every game into a festive fall feast. EdiSparklz® make it easy to add your football team’s colors to any treat, turning everyday snacks into spirited game day favorites. Whether you're creating regional specialties or Super Bowl–themed limited editions, EdiSparklz® add that extra pop of color and fun that fans of all ages will enjoy.
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(Cheezeits) - End Zone Cheddar Chomps
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Show your team spirit with a sweet twist! Add a sprinkle of green, black and silver glitter flakes to your cupcakes to support the Eagles—because nothing says "Go Birds!" like a touchdown-worthy treat that sparkles with pride.
Touchdown Treats EdiSparklz® colorful flakes make it simple to infuse any product with vibrant team spirit. Choose from a wide selection of hues—including standard, plant-based, and metallic options—or go bold with a custom blend. Whether you pick a single color or create a one-of-a-kind mix, we’ve got you covered.
Red & Yellow Flakes
Green & Black Flakes
Game Day Eats That Score Big
Battle of the Bites EdiSparklz® flakes’ bright colors make vibrant flavor cues that bring the cozy flavors of the season to life. Explore how EdiSparklz® can add sparkle and excitement to your favorite game day treats.
Gridiron Glitter Cupcake Kit Get ready for game day with the Gridiron Glitter Cupcake Kit—the ultimate way to add team spirit to your treats! Each kit includes edible glitter packets in both teams’ colors, so you can decorate cupcakes to match the matchup. Split the batch in team colors for a fun rivalry display, or go all-in for your favorite team. It’s a playful, eye-catching way to celebrate the big game—one sparkling bite at a time.
Ram Radiance
Bengal Bling
Show your team spirit with a sweet twist! Add a sprinkle of red, blue and silver glitter flakes to your cupcakes to support the Patriots—because nothing says "Go Pats!" like a touchdown-worthy treat that sparkles with pride.
Show your team spirit with a sweet twist! Add a sprinkle of orange and blue glitter flakes to your cupcakes to support the Orange Crush—because nothing says "Go Broncos!" like a touchdown-worthy treat that sparkles with pride.
Show your team spirit with a sweet twist! Add a sprinkle of yellow, green and gold glitter flakes to your cupcakes to support the Green and Gold—because nothing says "Go Packers!" like a touchdown-worthy treat that sparkles with pride.
Show your Panthers pride with a sweet twist! Add a sprinkle of blue, black and silver glitter flakes to your cupcakes to cheer on your team—because nothing says "Keep Pounding!" like a game day treat that sparkles with spirit.
Show your Vikings pride with a sweet twist! Add a sprinkle of purple, yellow and gold glitter flakes to your cupcakes to cheer on your team—because nothing says "Skol Vikings!" like a game day treat that sparkles with team spirit.
EdiSparklz® colorful flakes make it easy to add vibrant team spirit to any product, from game day treats to seasonal specialties. We hope you’ve enjoyed exploring our Halloween and Fall-inspired lookbook—a festive collection of creative concepts featuring EdiSparklz® edible glitter. With endless ways to use them, EdiSparklz® are the perfect finishing touch to help your Halloween and fall offerings sparkle, shine, and stand out. Interested in learning how to add sparkle and shine to your next product? Get in touch today!
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