Both protein and flavor play a role in consumer's purchasing decisions.
High Protein Extruded Snacks Account for a Small Part of the Salty Snack Market but Show Positive Growth
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Protein Demand
Drives New Product Development in Snacks and Cereals
Product Launches with Protein Claims Are Being Fueled by Consumer Interest
Accounts for
of the total salty snack market
0.5%
Projected growth from 2022 sales of $140m to $182m in 2023
30%
Almost all top 10 companies in mid protein sector showed
for the last 52 weeks, indicating a
recovery for category since pandemic
+Growth
Regular cereal category saw a +6% increase in total growth from previous year
YEARS OF
PROTEIN
KNOWLEDGE
& EXPERIENCE
30
+
YEARS OF BAR
FORMULATION
EXPERTISE
20
+
20
YEARS OF PROTEIN
EXTRUSION R&D
+
+
We Have Pioneered a Revolutionary New Way to Achieve Protein Fortified Extruded Snacks and Cereals
Our protein expertise helped fuel the development of solutions for extrusion
Through our understanding of the intricacies involved in protein chemistry along with its unique processing parameters, we developed a range of proteins optimized to allow for better expansion within extruded products that help you achieve:
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of US consumers who purchase protein snacks and bars agree that high protein is an important attribute
50%
1
of US snack and bar buyers agree that flavor is the #1 purchase requirement
53%
1
We have the experience, knowledge and ingredients portfolio to help you develop successful protein-rich cereal and snack products your customers are sure to love.
Interested in learning more? Get in touch, we'd love to discuss your next project with you.
®
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Significant Category Growth Seen for Top Extruded Protein Fortified Cereal Brands vs. Regular Cereal Category
Protein Supports Many of the Reasons Why Consumers Snack
70%
21%
To Satisfy a Craving
To Satisfy My Hunger
For an Energy Boost
To Relieve Stress
To Treat Myself
28%
While On the Go
As Part of a Meal
To Manage My Weight
For the Nutrients
64%
57%
21%
21%
16%
16%
Generation X & Older
Generation Z
Millennials
45%
63%
50%
53%
32%
32%
31%
31%
32%
44%
60%
50%
54%
34%
30%
28%
31%
30%
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4
5
6
1. Glanbia Nutritionals Healthy Snacking A&U, 2022 – US, 2. 4. Kantar Profiles/Mintel, October 2021 Base: 2,000 internet users aged 18+, 3. AC Nielsen, xAOC data ending 1/28/2023 for select high protein extruded snack brands,
4. Nielsen 52 wks ending 1.1.23, AC Nielsen, xAOC data ending 12/31/2022 for select RTE high protein cereal brands
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of US consumers agree protein bars are healthy
67%
1
3
3
®
4
of US consumers agree protein snacks are healthy
39%
1
Top extruded protein-fortified brands resulted in +66% total category growth from previous year
4
65% projected growth from 2022 sales of $63m to $104m in 2023
4
Accounts for 1% of total RTE cereal market, up from 0.31% in 2021 and 0.68% in 2022
4
BarPro 100 Series,
BarFlex 100 and BarHarvest 100 Series
Milk, whey and plant protein powder solutions.
Crunchie Semi-Finished Extruded Pieces
Milk, whey and pea extruded crisps, bites, loops and curls.
TM
TM
Improved
Taste
Improved Chewdown
High Levels
of Protein
From functionally optimized milk , whey, and plant proteins
Starch-like Textures
Without inclusion of high quantities of starch
A better rate of chewdown
A clean flavor requiring no masking
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+