Energy/
alertness
Europe
High in/
source of protein
Vitamin/mineral fortified
Immune health
High in/
source of fiber
1
2
3
4
5
Asia
High in/
source of protein
Energy/
alertness
Bone health
Immune health
High in/
source of fiber
High in/
source of protein
Energy/
alertness
Probiotic
Immune health
Antioxidant
North America
High in/
source of protein
Energy/
alertness
Antioxidant
Immune health
Probiotic
Australasia
Table 1: Global functional beverages - Top five health claims by region (Global, 2023-2024)
Source: Innova Database