Half of consumers choose snacks based on a craving – especially true for UK consumers
Irish consumers are more likely than UK consumers to regularly choose a healthy snack
Click on the + and - buttons to view and hide categorisation based on region.
On most days, which type of snack are you most likely to choose?
50%
56%
45%
33%
30%
36%
16%
13%
19%
1%
2%
1%
Depends on what I’m craving
Healthy snack
Indulgent snack
I do not snack
Total
UK
Ireland
Consumption of bars overall is slightly up compared to one year ago
Over the last year, has your consumption of these products increased, stayed the same, or decreased?
Click on the + and - buttons to view and hide consumption changes based on product type.
Granola/Cereal/
Snack Bars
Protein
Bars
Salty
Snacks
Sweet
Snacks
Candy Bars/
Chocolate
Granola/Cereal/Snack Bars
Over the last year, has your consumption of these products increased, stayed the same, or decreased?
Increased
Decreased
25%
16%
Protein Bars
Over the last year, has your consumption of these products increased, stayed the same, or decreased?
26%
17%
Increased
Decreased
Salty Snacks
Over the last year, has your consumption of these products increased, stayed the same, or decreased?
Increased
Decreased
26%
19%
Sweet Snacks
Over the last year, has your consumption of these products increased, stayed the same, or decreased?
Increased
Decreased
28%
23%
Candy Bars/ Chocolate Confectionery
Over the last year, has your consumption of these products increased, stayed the same, or decreased?
25%
21%
Increased
Decreased
Top consumption occasions by snack
For what occasions do you currently consume the products below? (Top 3 occasions for each product category shown)
Click on the colored bar below each day part to see results.
Before/For/Instead of Breakfast
Mid Morning
Snack
Before/During/After Workout (Any Time)
Afternoon
Snack
After Dinner/
For Dessert
Late Night/Middle of Night Snack
Granola Snack/Bar
38%
Granola Snack/Bar
35%
Protein Bars
24%
Protein Bars
20%
Granola Snack/Bar
24%
Protein Bars
33%
Candy Bars/Chocolate
42%
Sweet Snacks
43%
Salty Snacks
47%
Candy Bars/Chocolate
38%
Sweet Snacks
34%
Salty Snacks
21%
Sweet Snacks
19%
Salty Snacks
22%
Candy Bars/Chocolate
21%
Bars provide a convenient, healthy, on-the-go
nutrition solution
For what reasons do you choose to consume bars (protein/granola/cereal/snack)? (Select 2)
Grab & Go
Convenient
Healthy
Taste
Protein
Satisfaction
Hover on the characters to see their responses.
Easy to Grab & Go
32%
It's Convenient
29%
It's Healthy
27%
Like the Taste
23%
Need the Protein
16%
Satisfies a Craving
8%
Taste and price are most important attributes
When it comes to bars, which attributes are important to you?
Select all that apply.
Taste
60%
Price
46%
Low/No Sugar
33%
High Protein
32%
Texture
21%
Brand
13%
Consumers check the ingredient list or rely on on-pack messaging to determine if a product is ‘clean label’
How do you determine if a product is ‘clean label’? (Select all that apply)
Click on the map to show results based on region.
Combined Total and Ireland
Ireland
Total
70%
70%
51%
50%
46%
45%
23%
20%
20%
26%
0%
0%
Checking ingredients on the ingredients list
Messages on the packaging
Looking for short
ingredient list
Researching the
product/manufacturer
References from friends/family
Other
Combined Total and UK
UK
Total
70%
69%
51%
52%
46%
46%
23%
26%
20%
15%
0%
1%
Checking ingredients on the ingredients list
Messages on the packaging
Looking for short
ingredient list
Researching the
product/manufacturer
References from friends/family
Other
Clean label is important to most and 3 in 4 consumers check the nutrition label at least sometimes
Click on the characters to see their responses.
Importance of Clean Label for Bars
Not all Important
Low Importance
Slightly Important
Moderately Important
Very Important
41%
19%
5%
1%
35%
When purchasing food products, how often do you check the nutritional label and ingredient list?
Never
Rarely
Sometimes
Frequently
Everytime
19%
10%
30%
5%
35%
75%
Are you willing to pay extra for a product that is ‘clean label’?
Yes
Not Sure/Maybe
No
52%
15%
33%
Experts in creating nutritional solutions, we are very familiar with the functional challenges that arise in developing great tasting nutritional products. Whether you're looking for a high protein nutrition bar, a better-for-you brownie, or a healthy snack creation all your own, we have a nutrition solution for you.
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Source: Glanbia Nutritionals Proprietary Study – Bars in the UK & Ireland, December 2020. Base: 801 total respondents completing the survey; 400 in the UK and 401 in Ireland. In order to qualify, respondents must consume either protein bars or granola/cereal/snack bars at least occasionally (at least once every 6 months).