Capture Consumers with Flavors They Know but with a
Floral/
Botanical
Dairy
Fruit
Savory
Sweet Brown Notes
Cheese
Cream
Milk
Sour Cream
Berries
Citrus
Tropical
Lavender
Chamomile
Herbal
Vegetables
Smoke
Chili
Vanilla
Chocolate
Nut flavors
Indulgent flavors
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The Current Consumer Climate
Consumers are seeking escape from the stress and anxiety of 2020. Limited access to restaurants inspired both an uptick in home cooking and a desire for retail foods that could offer a litte taste of adventure.
Immune Inferred
Citrus flavors as immunity cue:
- Orange
- Grapefruit
- Lemon
- Lime
- Citron
- Yuzu
Comfort with a Twist
Caramel
Brown Butter Caramel
Chocolate
Chocolate Cayenne
Alcohol Inspired
Strawberry Sangria Sorbet
Nostalgic Indulgence
Vanilla, Chocolate, Peanut Butter
In an economic recession consumers trade down .
Food Service
Food at Home
Premium
Private Label
Explore by hovering over the pulsing images
Pina Colada Cake
71% of US consumers love trying new experiences .
Taking the Leap to Try New Flavors
Consumers have various entry points to trying new flavors.
Flavor Attitudes
"Which of the following statements about new food and drink flavors are true for you? Please select all that apply."
I am more interested in trying flavors similar to my favorites
Restaurant flavors influence what I buy in the store
I wish it were easier to try new flavors at home
New flavors provide excitment during the pandemic
I like to be the first of my friends to try a new flavor
I like to try new flavors that go viral on social media
41%
33%
28%
23%
18%
17%
Doubling Down on Flavor
Brands are adding value by taking a core flavor or ingredient and accentuating it instead of introducing a brand new flavor .
By accentuating key attributes, brands can create a
that distinguishes them from the rest.
Signature Flavor
TRIPLE
Nutty
SUPER
Chocolate
Fruity
EXTRA
MORE
Citrusy
Top Flavors by Application
USA: Top 10 Nutrition Protein Powder Drink Mix Flavors
25%
24%
5%
4%
3%
3%
3%
2%
2%
2%
Vanilla
Chocolate
Chocolate
Fudge
Cookies
& Cream
Peanut Butter
Chocolate
Strawberry
Whipped Cream
Unflavored/
Plain
French
Vanilla
Cake
Vanilla
Milkshake
New Product Launches 2018-2021
USA: Top 10 Candy Flavors
New Product Launches 2018-2021
11.4%
9.9%
6.5%
6.2%
5.3%
5.0%
4.8%
3.9%
3.9%
3.6%
Strawberry
Cherry
Lemon
Orange
Watermelon
Grape
Fruit
Sour
Unflavored/
Plain
Raspberry
USA: Top 10 Sport Nutrition Pre-Workout Powder Drink Mix Flavors
New Product Launches 2018-2021
10%
9%
5%
4%
4%
3%
3%
3%
2%
2%
Fruit
Punch
Watermelon
Vanilla
Strawberry
Lemonade
Unflavored/
Plain
Berry
Blue
Raspberry
Grape
Peach
Lemonade
Punch
USA: Top 10 Sparkling Water Flavors
New Product Launches 2018-2021
6.9%
4.7%
4.4%
3.9%
3.4%
3.2%
2.8%
2.5%
1.7%
1.7%
Unflavored/
Plain
Lemon
Grapefruit
Lime
Orange
Black
Cherry
Watermelon
Lemon
Lime
Berry
Blood Orange
On Trend Concept: State Fair Flavors
Bring fun and fantasty to consumers stuck inside with State Fair flavors. Fair flavors are comforting, nostalgic and accessible for consumers craving adventure .
Reveal the accentuated flavor by hovering over the sheet
Click the buttons to explore the top flavors
State Fair Flavors to Emulate
Cotton Candy
Popcorn
Strawberry
Shortcake
Churros
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Buttered or caramel popcorn is a snack synonymous with State Fairs across the US and is also a trending ingredient/flavor note across the gloabl food market*.
Popcorn
The southern US states are renowned for their over the top desserts, and this indulgent layered combination of biscuit, strawberries and cream is a State Fair crowd pleaser.
Strawberry Shortcake
This recognizable and comforting street food flavor can be transcribed into other sweet categories.
Churros
The perfect trifecta of enticing color, intriguing texture and sweet, comforting flavor.
Cotton Candy
Savory
Sweet
Bold
Texture
Bright
Colors
Experts in creating nutritional solutions, we are very familiar with the flavor challenges that arise in developing great tasting nutritional products. Whether you're looking for a classic, sweet & fruity or refreshing taste, we have a flavor solution for you.
We Make Nutritious Delicious
Want a sample or to discuss a project?
Get In Touch!
Sources: 1) Mintel, Trending Flavors and Ingredients in Dairy - US, July 2020. 2) Mintel, Flavor Lifecyles - US, December 2020; Base:2,000 internet users aged 18+. 3) Mintel, Mainstream Brands SHoudl Enhance Existing Atributes, November 2020. 4) Mintel GNPD, January 2021. 5) FMCG Gurus, Performance Nutrition Survey - USA, Q4 2020, sample size =500. 6) FMCG Gurus, Confenctionary Survery - USA, Q4 2020. sample size =1000. 7) Mintel, Trending Flavors and Ingreidents in Non-Alcoholic Beverags - US, March 2020, sample size =2000. 8) Mintel, US State Fair flavours are fair game in 2021, November 2020.
1
1
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Our Signature Flavors are optimized for the best application experience.
They are tried and true, familiar flavors your consumers have grown to love.
Hover over icons to learn what aspects of State Fair flavors appeal to consumers most
When choosing a sports nutrition product, Chocolate and Vanilla are the top two flavors that appeal to consumers .
Vanilla
Chocolate
93%
92%
5
2
3
4
See this icon? Hover to see relevant consumer survey data
When choosing a confectrionary product, consumers find these 5 flavors appealing .
6
89%
79%
73%
67%
61%
Strawberry
Lemon
Orange
Berry
Mint
When choosing sports nutrition products, consumers find these 5 fruity flavors .
5
80%
77%
70%
59%
56%
Lemon
Apple
Orange
Blueberry
Tropical Fruit
When choosing non-alcoholic beverages, consumers prefer these 4 flavors .
7
58%
56%
49%
Tropical Fruit
Sweet
Berry
Citrus
46%
8
Consumers will seek comfort and affordable adventure without having to venture out for the experience.