2021
During the Pandemic Consumers Turned to Treats For Comfort
Bakery, particulary sweet goods, played a comforting role during the pandemic as consumers comfort ate and turned snacking occasions into self-care occasions, particularly seeking indulgent and nostalgic formats .
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Consumers forced to stay home adapted to enjoy "big nights in", paired with technology to create a new hyper-nesting trend called "hometainment" . Innovative treat and snack formats will facilitate in-home sharing.
COVID-19 Accelerated Existing Nesting Trend
In a year where familiarity and accessibility were highly prized, big brands leveraged nostalgia and focused less on new innovation. Big brands accounted for 81% of sales and new launches were down by -10%.
Trusted Brands Leveraged Nostalgia
Enforced lockdowns led many to discover the skill of home baking as both a pastime and a way to ensure access to staples. Heat-to-eat and mix formats have the opportunity to cement themselves as affordable alertnatives to store bought treats.
Home Baking Boost
Bright Opportunities in
Top Global Trends
Positively Colorful
Sweet Opportunity
Sustainable "Localism"
Spreading Positivity Through Color
Bakery brands can create emotional connections through sensory elements beyond taste such as color, texture and aroma. Multisensory products help consumers feel a sense of adventure and connect with others by sharing experiences on social media .
Brands can take inspiration from Pantone's 2021 colors to boost moods,
which represent "optimistic positivity, supported by rock-solid fortitude - a message of resilience and hope" .
Illuminating
Yellow
Ultimate Gray
Click here to explore more colors here!
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Red
Pink
Orange
Purple
Yellow
Brown
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White
RED
Red attracts the most attention and is associated with strong emotions such as love, passion and anger. Warm and positive, it exudes strength, energy and power .
featuring our
Sweet Opportunity for Sugar Reduction
Diabetes is one of the fastest growing health challenges of the 21st century, with 9.3% of the global population (463 million) diagnosed in 2019 and expected to rise to 10.2% by 2030 . With only 4% of bakery products globally claiming low/no/reduced sugar, this creates a sweet opportunity to formulate with lower sugar or sugar substitues .
Global: Average Sugars (g per 100g/ml) in Bread Launches, by Region
Pink
Pink is a gentle color and is associated with sincerity and tenderness. Pink is also associated with naive optimism (think of the phrase "viewing the color through rose-tinted glasses") .
Orange
Radiating warmth and happiness, orange is a color of encouragment and energy. A blend of stimulating red and cheery yellow, orange radiates excitement and self confidence .
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Rise of "Localism"
The pandemic has highlighted the importance of the human workforce within the food industry. Consumers have focused their attention on trying to help their local communities in the aftermath, giving a sense of local pride and environmental responsibilty .
39% of Australians state that "made locally" is important.
77% of Germans are more interested in local vs. organic.
Regional Opportunities Abound
Increase shelf appeal with limited editions, unique flavors and overtly indulgent options
Explore better-for-you positioning by formulating with less sugar and less processed ingredients
Innovate around hygienic, single-serve sustainable packaging for convenience and safety
Explore better-for-you positioning by formulating with less sugar and less processed ingredients
Take advantage of inherently vegetarian/vegan cookie and cracker formulations when making package claims
Make impulse products more tempting with limited editions and unique flavor combinations
Explore permissble indulgence by formulating with less sugar and less processed ingredients
Diversify sustainablility credentials with eco packaging and by supporting local suppliers
Give enhanced sensory experiences with novel flavors, textures, aromas and colors
Asia-Pacific region is experiencing a significant rise in diabetes . Companies can captitalize on goverment intiatives by removing additives and reduce sugar in favor of more natural ingredients for a cleaner label
Differentiate from your competition with eco-friendly packaging and bioplastics
On Trend Concept: Birthday Cake
Nostalgia sells and company brands should focus on bringing out flavors and special editions that remind consumers of their childhood . One of the most beloved flavors is birthday cake. EdiSparklz allows you to have all the magic of confetti cake sprinkles without any of the added sugar.
The use of bright or unexpected colors to attract consumer’s attention online has created a market for colorful food and drinks that can “go viral”. EdiSparklz are pure sparkle and magic; a colorful, “better-for-you” enhancement that proves that healthy doesn’t have to be boring.
We Make Nutrition Sparkle
Want to make your product shine? Learn more about EdiSparklz.
Sources: 1) Mintel, The Future of Biscuits, Cookies and Crackers: 2021, April 2021. 2) Mintel, Earlier Dinners Could Mean More Late Snacks, January 2021. 3) Mintel, Future of Bread, Bakery and Cakes: 2021, February 2021. 4) London Image Institute, Color Psychology: How Do Colors Affect Mood & Emotions?, Febraruy 2020. https://londonimageinstitute.com/how-to-empower-yourself-with-color-psychology . 5) Cherry, Kendra. Color Psychology: Does It Affect How You Feel?, May 2020. www.verywellmind.com/color-psychology-2795824. 6) Saeedi, Pouya. “Global and Regional Diabetes Prevalence Estimates for 2019 and Projections for 2030 and 2045: Results from the International Diabetes Federation Diabetes Atlas, 9th edition”. Diabetes Research and Clinical Practice. Vol 157, 107843, 2019. www.diabetesresearchclinicalpractice.com/article/S0168-8227(19)31230-6/fulltext. 7) Mintel, Packaged Bread- US. March 2021. 8) Mintel, Year of Innovation in Cakes & Sweet Bakery, 2020, September 2020. 9) Mintel, Bakery in a Post Covid-19 World, June 2020.
Purple
Exuding tranquility, purple is a color of imagination and creativity, inspring high ideals. A blend of powerful red and dependable blue, purple implies royalty and premium quality .
Yellow
The brightest hue on the spectrum, yellow is uplifting, inspiring hope and cheerfulness. A warm color, yellow is a color of intellect, creating a tone of creativity and new beginnings .
Brown
Solid and down to earth, brown is synonymous with strength and reliability. A natural color, brown inspires warmth and security .
Green
Green is a calming color, and is indicitive of nature, healing and growth. Representing self-reliance, dark green relates to wealth while lighter green signifies safety and freshness .
Black
Black is a intense color, exuding elegance and sophistication. Mysterious and powerful, black can also represent negative concepts like death and sadness .
Blue
Blue is a calming color, suggesting serenity and peace. Blue relates to trust, dependability and productivity .
White
White represents purity and innocense. A blank slate, white conveys cleanliness and new beginnings .
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62% of US consumers try to buy from local companies when possible .
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